The Honest Truth will ‘extend its reach and influence in the new driver sector’ under the stewardship of FirstCar.
Founded in 2009, The Honest Truth is a national road safety initiative which works in close collaboration with emergency services, local authorities and approved driving instructors to improve young driver safety.
The campaign graphics feature the use of animal heads to depict risky driving behaviours.
In 2015, following public sector funding cuts, the project was established as a national charity. However, the decision was recently taken to close the charity – leaving the initiative’s future in doubt.
As of 1 September, The Honest Truth becomes part of FirstCar – an organisation which has worked alongside road safety professionals for more than a decade to deliver interventions for a variety of audiences, including young drivers.
FirstCar also works with the DVSA to provide theory and practical test candidates with a 52-page magazine, with more than two million copies published annually. The magazines are given directly to every new driver by theory and practical test examiners.
James Evans, founder of FirstCar, said: “Watching The Honest Truth develop over the years, I’ve always been impressed with the passion and innovation they’ve brought to young driver road safety.
“Identifying the opportunity for driving instructors to convey these vital road safety messages was a stroke of genius and FirstCar are delighted to be giving The Honest Truth a home.
“We are all very excited to help this great initiative continue to extend its reach and influence in the new driver sector.”
Chief supt Jim Nye, chair of trustees of The Honest Truth charity, said: “The Honest Truth was started as a small project but rapidly became an award winning, national road safety initiative delivered in collaboration with police, fire and local authorities.
“We are delighted that First Car will continue the good work done to date as we still believe ‘small changes save lives’ and that as a result there will be young people walking around in the future who would not be.”