The Road Safety GB Academy has unveiled a new one-day training course for road safety practitioners focusing on the issue of behavioural change.
The course is designed to give road safety practitioners an insight into behavioural change models and techniques, and how road safety interventions can be developed that will look at the underlying issues associated with risk related behaviour, and ultimately collisions.
It is intended for both experienced and new road safety practitioners and can be used as a pre-cursor to, or an extension of, the highly successful Road Safety Practitioner Foundation Course which was introduced in 2013.
Cheryl Evans, head of training at the Road Safety GB Academy, said: “Many road safety interventions are based around improving road user skills, but there are other factors that must be considered such as social context, personality, and journey related issues that cause road users to fail to cope with their environment.
“What and how we teach in road safety is extremely important if we are to ensure we do not create unintended consequences with our road using public.
“This course explores how we as human beings create our own realities based on our experiences, how we make decisions, how we interpret messages, how we need to deal with conflicting multiple attitudes, how we are often in conflict with our own beliefs, and how we are influenced by many other factors.
“Behavioural change is key in making significant improvements to the way people use our roads, and in making significant reductions in road related incidents and injuries.”
The one-day Behavioural Change Course is assessment based and will soon be accredited by City and Guilds.