GEM Motoring Assist has produced a new video giving advice to drivers on how to avoid the dangers of fatigue.
The three-minute video is part of GEM’s ongoing campaign to raise awareness of road safety issues throughout the UK, which also includes its Blue Light Aware video.
GEM points to research showing that drivers are most tired between 3am – 5am and 2pm – 4pm, and to an increase in fatigue related crashes during these times.
David Williams MBE, CEO of GEM, said: “The time of day that you drive can be one of the biggest causes of fatigue and many may be unaware that the afternoon, rather than first thing in the morning, is when you will be most tired.
“Even when you just want to get home, it is crucial you don’t rush the journey, as having a proper break could prevent an extremely dangerous or fatal situation. This is particularly important for professional drivers such as those covering long distances or doing shift work late at night.
“Even the slightest feeling of fatigue can impair your ability to concentrate and focus and, in some cases, can have fatal consequences when behind the wheel. We’ve created this video to encourage drivers to embark on long journeys only when they are at their most comfortable and prepared.”
Click here to watch the video.