The number of visits to the Road Safety GB website exceeded 20,000 for the first time in January 2013 – the fourth time in the past five months that a record number of people have visited the site.
In total the website attracted 20,279 visits, beating the previous record of 19,130 achieved in November last year. At 11,712 the number of ‘unique visitors’ also surpassed the previous high of 11,273 which was also recorded in November 2012.
With 1,553 ‘pageviews’, the most read news story in January was about the ‘20’s Plenty for Us’ campaign urging people to download casualty maps. This news item also kept the moderators busy, receiving 63 reader comments.
2,791 of the visits, which equates to more than 13% of total vists, were via a mobile device (smartphone, tablet etc) with the Apple iPhone (1,004 visits) being the most widely used device.
Nick Rawlings, editor of Road Safety News, said: “We try to provide a lively forum for people to keep up to speed with road safety news and debate hot topics and these figures would appear to confirm that we are having some success.
"There are occasions when the debate can get quite heated, and we don’t publish all of the reader posts we receive in full, but we hope we get the degree of moderation and intervention right most of the time."