Confused.com is urging the DfT to introduce a new sign to warn drivers of potholes, and is calling on motorists to support its campaign.
The sign has been developed in response to research which found that even with sufficient budgets it would take at least 11 years to repair the UK’s damaged roads. Further research by Confused.com revealed that 82% of drivers would like to see a road sign dedicated to potholes.
Mike Hoban, chief marketing officer at Confused.com, says: “Although repairing these roads is obviously the long term solution, something needs to be done now.
“Currently the UK’s road signs include warnings for wild horses, wild animals, cattle and even toads but potholes aren’t considered worthy enough. A pothole road sign is a vital step in preventing accidents and reducing insurance claims whilst road maintenance continues.”
The sign’s design was inspired by local pothole crusader Ted Relf, a plumber from Kent, who made national headlines in April 2010 when his home made warning sign against potholes was removed by the local council.
Ted Relf says: “We all moan about potholes and now we have the chance to do something about them. I created my own pothole sign last year because I was concerned for the safety of drivers on my road.”
The pothole road sign has been produced in accordance with the signage guidelines set by the DfT, and is the brainchild of Phil Baines from Central St Martins, University of the Arts London.