The question of how private sector support can augment and develop dwindling public sector funds will be discussed at the National Road Safety Conference 2012.
In a joint presentation, Darren Lindsey, head of government and public affairs in the UK & ROI for Michelin Tyre PLC, will explain, from a corporate social responsibility perspective, why Michelin is keen to support road safety initiatives. Fellow presenter, Steve Wright, director of The Puppet Broadcasting Company and creator of the Routes road safety project, will outline how Puppet Broadcasting has adapted to the changing climate.
Both presenters will illustrate how their partnership has successfully worked with road safety teams and how their method of delivery can provide low cost and effective resources.
Darren Lindsey is responsible for the development of relationships with Government departments and various NGOs connected to the transport industry. He also sits on a number of advisory boards for road safety including Roadsafe and Tyresafe.
Steve Wright was recognised by Her Majesty the Queen as a UK Pioneer for his contribution to youth engagement and education. His company, Puppet Broadcasting, uses streetwise puppet characters to create resources to engage and educate young people around a series of health, social and personal development issues.
The Routes project has partnered with many public sector organisations across the UK, delivering live road shows and digital resources to promote road safety as a priority issue in secondary schools and colleges. Elements of the resource have been translated into Polish, Hungarian and Romanian to extend its reach overseas.
The cost of attending the two-day conference starts at £85 per day for day delegates and £295 for residential delegates.
Click here for details of the agenda and other confirmed speakers, or click here for more general information about The National Road Safety Conference 2012.
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