The AA Charitable Trust and the Safer Roads Partnerships of West Yorkshire, South Yorkshire and Humber have been presented with Prince Michael International Road Safety Awards (PMIRSA) at the National Road Safety Conference 2012.
The Safer Roads Partnerships received an award for their ‘Someone’s Son’ campaign which humanises the motorcyclist/driver relationship. The campaign is based on research which showed that drivers who are, or know, a motorcyclist are less likely to be involved in a collision with one. The campaign encourages drivers to look out for motorcyclists, especially at junctions and roundabouts, and riders to adopt good road positioning, appropriate speed and wear high visibility gear.
The AA (Edmund King – pictured) received its PMIRSA for its ‘Drive Confident’ programme, which offers qualified drivers refresher driver training in order to increase their confidence on the road.
The Prince Michael Awards were presented by Tony Spalding and Karen Cole, chairman and director (respectively) of RoadSafe, the organisation behind the PMIRSA.
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