The people of Dyfed-Powys want road users in the area to change their attitudes towards safety, according to a survey of more than 800 local residents.
According to Christopher Salmon, Dyfed-Powys police and crime commissioner, the public used the survey to express concerns about speeding, drink-driving, mobile phones and seatbelts.
The survey was conducted in advance of the £335,000 ‘Road to Safety’ initiative headed up by Mr Salmon. The results highlighted a preference for activity around the region to improve attitudes (68%) rather than a focus on road skills training (32%).
Respondents said they would prefer to receive news of road safety activity via the local media (31%), social media (27%) and email newsletters (21%).
Mr Salmon says he will use these views to help format the Road to Safety programme through which organisations have been invited to put forward ideas to keep road users safe across Carmarthenshire, Ceredigion, Pembrokeshire and Powys. The scheme is open to public sector, police force, private sector, voluntary or community organisations.
Mr Salmon is currently considering applications for the Road to Safety fund and the successful bidder and an outline of the programme will be announced before the end of the year.
Christopher Salmon said: “To save lives and reduce the number of injuries, we need to educate all types of road user; the public say attitudes towards safety must get better. Too many people die or are seriously hurt on our roads; I want to change that.
“I and Dyfed-Powys Police continue to work hard to preserve life but the public also have a great role to play in keeping all of us safe.
“I ask drivers, bikers and cyclists to consider the importance of road safety. The people best able to affect the safety of road users – weather and road surface included – are road users themselves. One death is one too many – I urge caution and care by all.”