Road safety teams are being offered an ‘early bird’ discounted rate for the 2015 editions of the FirstBike and The Ultimate Guide to Cycling magazines.
Launched last year by the publishers of the established FirstCar magazine, the 2015 editions of both magazines will be published in mid-May.
FirstBike is aimed at non-enthusiast scooter, PTW and moped riders aged 16-25 years. Topics covered within the 52 pages include CBT, choosing a bike, safety gear/PPE, maintenance and developing road skills.
The Ultimate Guide to Cycling is a comprehensive resource for people who are new to cycling, whether for leisure or commuting. Also extending to 52 pages, it covers the health benefits of cycling, choosing the right bike, bike maintenance, buying the right clothing and cycling road skills.
New for 2015 is the option of having either magazine delivered in an eye-catching dispenser box designed to encourage people to take a copy.
For orders placed before 16 April (when the magazines go to print), authority logos can be added to the front cover and local inserts can be included.
The early booking discounted rates are 50p per copy for FirstBike and 65p for the Ultimate Guide to Cycling, for orders placed before the end of April (includes free delivery). Prices will then revert to 60p and 75p respectively after that date.