The RAC has joined forces with The Scout Association to promote road safety to more than 500,000 Beaver Scouts, Cub Scouts, Scouts and Explorer Scouts across the UK.
The three year partnership will combine the RAC’s existing road safety campaign, featuring its mascot ‘Horace’, with the Scouts’ current programme.
A major element will be the RAC’s sponsorship of the Cub Scouts’ Road Safety activity badge, but the motoring organisation will also be working to equip Scouts of all ages with the skills to develop as responsible and safe road users.
Hundreds of RAC patrols will visit local Scout groups across the UK to help deliver road safety workshops. This will begin with a campaign for young people to ‘Be bright, Be seen’ following the end of British Summer Time. Other messages will include how to keep ‘road smart’ in the 21st century, the Highway Code, and in-car safety.
The RAC’s new Road Safety Awareness Charity will also raise funds to promote road safety and aims to provide every Cub Scout with a high-visibility vest by 2018.
Jacqui Thompson, RAC road safety champion, said: “This a fantastic opportunity to engage and work with young people to raise awareness of road safety and equip them with the skills to be road smart and develop as responsible and safe road users.
“Together with The Scout Association and the DfT’s THINK! campaign, we can reach drivers and other road users too with responsible and safe driving messages – and bring the number of children killed on UK roads to zero.”
The RAC points to 2014 figures which show an increase in the number of children killed (53, up 10.4% on 2013) or seriously injured (2,029, up 5% on 2013) on UK roads – ending a near 30-year run of decline in child and young person road casualties.
Andrew Jones MP, road safety minister, said: “I welcome the new partnership between the RAC and The Scout Association. Everyone should know the rules of the road and the new road safety badge is a great step towards getting young people interested in helping themselves, and others, to stay safe.”