May 2012 was another record-breaking month for the newly designed Road Safety GB website, with the highest-ever number of people visiting the site during the month.
The website, which this month celebrates 10 years of publishing Road Safety News, recorded 14,389 visits during May, beating the previous record of 14,187 in January 2012.
The site also recorded its highest number of ‘unique visitors’ during the month; 8,470 people visited the website in May, topping the previous high of 7,976, also recorded in January this year.
The website re-design, launched in April 2012, includes a new directory of road safety service/product suppliers. A like/dislike feature has also been added to enable people to approve or disapprove of readers’ comments relating to news stories, and this facility is already proving popular and well used.
Attracting 691 visits, the most read news item in May covered the Scottish Government’s inquiry into the effectiveness of new-style ‘Puffin’ crossings, following claims they could cause more accidents than older ‘Pelican’ models.
Nick Rawlings, who has been editor of Road Safety News since its inception a decade ago, said: “We are naturally delighted to see our readership growing. While this growth cannot be attributed solely to the new features on the site, we believe they have made the user experience more interactive, informative and enjoyable.
“10 years ago, when we launched Road Safety News, it was a monthly service. After a year or so we increased the frequency of publishing to weekly before eventually moving to a daily service. Nowadays we normally publish more than one story each day.
“I think we can justifiably claim to be UK’s number one source for road safety news and will be working very hard to continue to provide what we believe has become an invaluable service for the UK’s road safety professionals.”