Record-breaking month as Road Safety News turns 10

12.00 | 12 June 2012 | | 3 comments

May 2012 was another record-breaking month for the newly designed Road Safety GB website, with the highest-ever number of people visiting the site during the month.

The website, which this month celebrates 10 years of publishing Road Safety News, recorded 14,389 visits during May, beating the previous record of 14,187 in January 2012.

The site also recorded its highest number of ‘unique visitors’ during the month; 8,470 people visited the website in May, topping the previous high of 7,976, also recorded in January this year.

The website re-design, launched in April 2012, includes a new directory of road safety service/product suppliers. A like/dislike feature has also been added to enable people to approve or disapprove of readers’ comments relating to news stories, and this facility is already proving popular and well used.

Attracting 691 visits, the most read news item in May covered the Scottish Government’s inquiry into the effectiveness of new-style ‘Puffin’ crossings, following claims they could cause more accidents than older ‘Pelican’ models.

Nick Rawlings, who has been editor of Road Safety News since its inception a decade ago, said: “We are naturally delighted to see our readership growing. While this growth cannot be attributed solely to the new features on the site, we believe they have made the user experience more interactive, informative and enjoyable.

“10 years ago, when we launched Road Safety News, it was a monthly service. After a year or so we increased the frequency of publishing to weekly before eventually moving to a daily service. Nowadays we normally publish more than one story each day.

“I think we can justifiably claim to be UK’s number one source for road safety news and will be working very hard to continue to provide what we believe has become an invaluable service for the UK’s road safety professionals.”


Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

Report a reader comment

Order by Latest first | Oldest first | Highest rated | Lowest rated

    Well done on the first 10 years. A great product and providing a great service to those of us in Road Safety. It’s my first port of call on a Monday morning.

    Ron Paterson, West sussex
    Agree (0) | Disagree (0)

    Congratulations to Nick and his team at STENNIK. They have done a great job for Road Safety GB over the last 10 years and the ‘National News Feed’ goes from strength to strength. The website is managed extremely well, and the new design is great. Well done team.

    Alan Kennedy – Chairman RSGB
    Agree (0) | Disagree (0)

    Congratulations on your first 10 years, to Nick who I know holds it all together and has had some headaches that I have given in the past and no doubt will in the future. Once again well done and keep it up.

    bob craven Lancs
    Agree (0) | Disagree (0)

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.