A campaign developed by Road Safety GB to promote the ‘Be bright be seen’ message is now available for members to download free of charge from the members’ area on this website.
The campaign features three pairs of children walking on a pavement alongside a road – in each case one child is wearing hi-vis clothing while the other is not. The headline says: ‘SEE the difference it makes’.
The campaign has been financed by Road Safety GB and developed in partnership with the THINK! team. It is designed to complement the THINK! ‘Be bright’ resources, which are part of the Tales of the Road campaign and primarily target children. Road Safety GB’s ‘SEE the difference’ message addresses parents/carers, teachers and other responsible adults, as well as children.
Alan Kennedy, Road Safety GB chair, says: “Be bright be seen is a crucial message for children and parents as we move into autumn – we hope that the campaign resources we are making available free of charge to our members will help reinforce the message.
“It’s the first time for many years that Road Safety GB has worked on a campaign in this way and is an excellent example of how our organisation can provide tangible support and benefits to members.”
For more information or to download resources visit the members’ section of this website. The members’ section is password protected, with access only provided to Road Safety GB members.