Road safety professionals from around the UK and Europe will gather later this week in Wakefield for a conference which will focus on reducing the risks people face on the roads.
The conference, Innovations in Road User Behaviour Change (25-26 Sept), hosted by Brainbox Research, will bring together psychologists, road safety, police and business professionals to share knowledge about behaviour change.
The programme will include keynote speeches by professor Wändi Bruine de Bruin from the University of Leeds, who will talk about developing effective risk communications; and professor Brendan Gough from Leeds Beckett University, who will discuss male road users and masculinities.
Other speakers, from different sectors, who will offer their perspectives on behaviour change include: Liz Smallman from Eureka! The National Children’s Museum, who will outline her experiences engaging children in long-term behaviour change interventions; and Simon Rowlands from the horseracing business Timeform, who will discuss decision making and uncertainty.
Dr Fiona Fylan, from Brainbox Research, said: “With more than 1,700 deaths and 21,000 serious injuries each year on GB roads, innovative, evidence-based approaches are needed to change the way people view risk and their own behaviour when driving, walking and cycling.
“We are proud to have brought together experts from a range of academic and professional sectors to offer different perspectives on changing road user behaviour. We believe delegates will gain actionable insight and understanding from the conference.”