Under the arrangement, MyDrive’s Dynamic Drive Recorder will be installed into cars driven by a group of RoSPA advanced drivers to collect second-by-second analysis information. The data will be used to develop a profile of an advanced driver, against which the driving styles of MyDrive technology users will be compared on an ongoing basis. The partners say that this will enable insurance firms to set premiums based on the accurate level of risk presented by individual drivers.
RoSPA says that the technology is different to other systems on the market because it provides second-by-second analysis of driver behaviour, rather than a ‘snapshot’ every 30 seconds.
As well as promoting safer driving, it is hoped that taking a bespoke approach to setting insurance premiums will have significant advantages for drivers, in particular some young drivers, who are currently priced out of owning a car due to the high cost of insurance.
Frances Richardson, RoSPA’s operations director, said: “With help, most people can improve their driving, and given the information on where they are falling short of safer driving, coupled with the incentive of a dramatically lower insurance premium, people can adapt their style with the benefit of reducing the accident rate.
“For too long, the insurance industry has had no real data to help them differentiate premium levels on the basis of safer driving skill. Our partnership with MyDrive will remedy this and help us to fulfil our mission of saving lives and reducing injuries.”
RoSPA and MyDrive are also investigating the possibility of establishing a mentoring system, through which parents who have a child listed as a named driver on their insurance policy can see when there have been instances highlighted as dangerous, and seek guidance on what constitutes safer driving.