Royal Award for Winter Safe campaign

The multi-agency team responsible for the Winter Safe Journey Campaign has been presented with a Prince Michael International Road Safety Award.

The team – comprising Northern Constabulary, Grampian Police, MFR, Northsound and sponsors Diageo – has been working on the Winter Safe Journey Campaign for the past four years to educate and inform road users within the Highlands, Moray, Aberdeen and Aberdeenshire.

The campaign created a unique partnership which reaches a large number of people in two police force areas. The Prince Michael Award is for developing ideas to stimulate people’s interest, allowing the group to combine education and enforcement elements in a distinct and ‘off-beat way’, and resisting the temptation to resort to routine ‘police-speak’.

One of the key elements of the campaign was its promotion via social networking sites, with teaser trailers for the campaign broadcast across Twitter and Facebook and linking into Northern Constabulary’s YouTube channel.

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