Scotland’s first Road Safety Week gets underway on Monday (21 March), aiming to encourage the nation’s road users to take greater personal responsibility for their safety.
Organised by the Scottish Government and Transport Scotland, the initiative is part of the Road Safety Framework to 2030 – which sets out a vision for Scotland to have the best road safety performance in the world by 2030.
The framework also includes an ambitious long term goal where no one is seriously injured or killed on the country’s roads by 2050.
Organisers are describing Scotland’s Road Safety Week (21-27 March) as a chance to ‘unite and focus our energies’ – and are calling on road safety partners to come together to encourage road users to take greater personal responsibility for their safety.
One way this can be achieved is through raising awareness of best road safety practices.
To kick-start the week, organisers are also encouraging partners to make a social media pledge on Monday, stating: ‘We pledge to make Scotland’s roads safer. #ScotRoadSafetyWeek’.
Stakeholders can visit the Road Safety Scotland website to access a toolkit of campaign assets, including a pledge poster, social media posts and an example press release.
For more information, contact email@example.com.