A new campaign has been launched in South Yorkshire as part of a drive to encourage people to wear their seatbelts.
The ‘Save Yourself’ campaign, run by the South Yorkshire Safer Roads Partnership, encourages drivers and passengers to ‘Save Yourself – Stay alive, always wear your seatbelt’.
The campaign will be seen and heard in a number of places across the county, including advertising on the rear of buses, on local radio and online via Facebook.
The campaign also carries a message about the dangers of using a mobile phone when driving. Research shows that reaction times for drivers using a handheld phone are 30% worse than driving under the influence of alcohol at the legal limit.
Chief inspector Stuart Walne, head of roads policing for South Yorkshire police, said: “The number of people nationally who are killed because they are not wearing a seatbelt is unacceptable. Our campaign highlights that it is everyone’s responsibility to consider their own safety and wear a seatbelt.
“Whether you’re in your own car, driving with a friend or a passenger in a taxi it is vital that you wear your seatbelt, it could save your life if you are involved in a collision.”