TfL has teamed up with the producers of the online drama ‘Sofia’s Diary’ to reach to young people via the social network Bebo.
Sofia’s diary is a popular series broadcast on Bebo, which recorded five million viewers in two weeks when the drama launched last year.
The new series, which will run for 10 weeks, features a road safety storyline in which Sofia re-evaluates her attitude to road safety after the issue enters her life.
Sofia’s Diary storyline is the latest phase of TfL’s teen road safety campaign, ‘Think! Look out for your mates’.
Click here to view Sofia’s Diary or for more information contact the TfL press office on 0845 604 4141.