Primary schools across the country are being encouraged to help children ‘spread important road safety messages in their community’, as part of a new competition launched by Brake.
Announced yesterday (5 April), the competition challenges children aged 4-11 years to design a poster to encourage drivers to slow down, to make it safer for them to walk and cycle to school.
The winning designs from two age categories (4-7 years and 7-11 years) will be turned into banners to be displayed outside schools or in the local community. Children can also win prizes worth ‘hundreds of pounds’ for themselves and their school.
The competition is supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs’ Council (NPCC), and sponsored by Co-op Insurance.
Brake has produced a series of free resources to support the competition, including assembly and workshop presentations that teachers and road safety professionals can deliver in school.
The competition theme is in line with the fourth UN Global Road Safety Week (8-11 May), which also focuses on speed.
Brake points to World Health Organisation (WHO) figures which suggest speed contributes to around one-third of road deaths in high-income countries, and up to half in low and middle income countries.
Dave Nichols, community engagement manager for Brake, said: “This is a fantastic opportunity for schools, children and parents to work together to help raise awareness about the dangers of speeding in their local community.
“There is a significant need to help children deepen their knowledge about road safety, and teachers want to deliver lessons that they know will help.
“We’re sure our new resources and competition will inspire the next generation to be creative and passionate about getting adults to protect all of us when using roads.”
Entries need to be submitted by Friday 30 June – for more information visit the Brake website.