A group of Year 10 students have set up a company and designed a road safety game for younger children as part of the Young Enterprise scheme*.
The students are from The Highcrest Academy in Buckinghamshire, and they’ve called their company Fun Learning 4 U. The project is sponsored by Hyundai.
Jacob Burridge, one of the students, said: “During the course of our meetings and through surveys we distributed, we concluded that road safety isn’t promoted enough to young children these days.
“As a company we decided to educate young children about avoiding being in accidents and any dangers they could face on the roads. This is why we created our product.”
The product that the team has developed is a pack of playing cards which comprise a two in one game. The first game is based on the concept of “snap”, the second is a memory game using questions and answers.
The graphics on the cards were all drawn by members of the project team and the cards are printed on recycled paper, thereby ensuring the game is environmentally friendly as well as fun and educational.
Jacob Burridge continued: “When we received the prototype we realised we were only targeting children who were able to read well. Our marketing team did some research on different types of font and found one approved by Dyslexia UK as an Easy Read Font.
“Our aim is to be proactive with road safety rather than reactive, and to reduce the number of children involved in a collision within 500 metres of a school to zero.”
For more information contact Jacob Burridge at Highcrest Academy.
FOOTNOTE: Young Enterprise is the UK’s largest business and enterprise education charity. Every year it helps around 250,000 young people learn about business and the world of work in the classroom, under the guidance of a network of 5,000 volunteers from 3,500 companies.