Thousands of students visiting Bluewater shopping centre this evening (5 Oct) will be educated on the dangers of drink-driving.
The drink-drive campaign ‘Don’t Be That Someone‘ has teamed up with AlcoDigital, which supplies drug and alcohol testing equipment, to be part of a student night where they will highlight the dangers of driving even after just one drink.
There will also be a focus on the ‘everyday heroes’ who support the campaign message ‘Be a Hero, Blow a Zero’, and make sure their friends get home safely.
Students will have the chance to take part in a speed reaction challenge while wearing ‘beer goggles’ which emulate the effects of alcohol impairment. Free soft drinks and discount cabs, courtesy of Uber, will also be on offer, as well as tips and advice on how to stay safe on a night out.
Mike McAdam, founder of Don’t Be That Someone, said: “It is all too easy during a night out to become completely consumed with the excitement of everything going on around you and consequently forget about planning the journey home.
“Whether you’re the designated driver, or the passenger who keeps an eye on how much your friend has been drinking, or the person who stops your friend from getting behind the wheel, it is important to plan ahead.
“Everyone can be a hero by making sure their friends get home safely at the end of a night out. They could even save a life.”
Suzannah Robin, from AlcoDigital, said: “Statistics show that even after just one drink you are three times more likely to have a collision – this also applies to the morning-after, when many people who think they are safe to drive will still in fact have alcohol in their system.
“The only safe level is zero. We want everyone to be aware of their limits and make sure they not only plan ahead when organising a night out, but check they are safe to drive the morning after by using a breathalyzer to ensure they have no alcohol in their system.”