Transport for London (TfL) has launched a new campaign in a bid to reduce the number of motorcyclists killed or seriously injured in the Capital.
TfL says a high proportion of collisions involving motorcyclists involve the rider going too fast for the road conditions or losing control, with no other vehicle involved. The campaign aims to highlight this by reminding riders of the importance of travelling at an appropriate speed for the road they are on.
Riders are encouraged to ‘Think! Don’t ride too fast’ through a series of film clips in cinemas and on social media, which “show the potentially tragic consequences of not riding at a safe speed”.
Ben Plowden, director of strategy and planning for TfL Surface Transport, said: “Motorcyclists and scooter riders are among the most vulnerable road users and with the recent spike in fatalities it is important that action to reduce the number of casualties continues.
“It is vital for all road users to pay attention to their speed and surroundings and to be aware of other road users.”
TfL is also launching a design competition later this month (16 March) to raise awareness of the importance of wearing personal protective clothing (PPE) and to stimulate innovative new designs for PPE.