THINK!, McLaren Honda and Johnnie Walker joined forces at the British Grand Prix over the weekend in support of Johnnie Walker’s ‘Join the Pact’ drink driving campaign.
By 2018, Join the Pact aims to collect five million commitments from people to never drink and drive. Johnnie Walker has already collected almost 2.5 million signatures from people around the world, including 25,000 at the Ryder Cup in 2014.
The signatures of McLaren F1 drivers Jenson Button and Fernando Alonso, and McLaren chairman Ron Dennis and racing director Eric Boullier featured alongside the #JOINTHEPACT and ‘THINK!’ logos on the side of the McLaren Honda car to remind people not to drink and drive.
The campaign was expected to be seen by more than 300,000 people watching the race over the Silverstone weekend and approximately 80 million viewers around the world who will tune in to watch the action on TV.
Andrew Jones, road safety minister, said: “Drivers know that drink-driving is a dangerous offence which can ruin lives. However there are still some who put themselves and other road users at risk by getting behind the wheel when they know they shouldn’t.
“That is why we are calling on drivers to make sure they don’t risk their safety and the safety of others by drink-driving this summer.”
Jenson Button, McLaren Honda F1 driver and 2009 F1 world champion, said: “Driving safely at any speed means every driver has to be fully in control at all times, something you can’t do if you drink. Racing drivers like to be fast but we also want to be safe.
“So to be able to support the anti-drink drive message on my McLaren Honda in front of my home fans and to get their support behind me and the campaign will be extra special.”
Andrew Cowan, Country Director, Diageo GB said: “We want to give a strong message to the public to never drink and drive, and can’t think of a more powerful way to do so than to partner with the government and Formula 1 stars to deliver this message with one voice.”
To sign up to Join The Pact, use #JOINTHEPACT on social media and make your commitment to never drink and drive.