THINK! produces exhibitions to support ‘Named Riders’ campaign

10.19 | 3 March 2010 |

New THINK! mobile exhibitions have been developed to support the new ‘Named Bikers’ campaign that was launched earlier this week.

‘Named Riders’ marks a new approach by THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker.

The adverts put bikers at the centre of the new campaign to encourage drivers to see the person behind the helmet. The TV ads show bikers with flashing neon signs attached to their bikes. The signs show the rider’s name and describe personality traits such as ‘shy retiring type’ or ‘new dad’. 

The exhibitions will be available for RSOs to order from 8 March. For more information contact Glyn Robinson at the DfT on 020 7944 4341.



Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.