The THINK! team has launched a new series of drink drive posters for 2009.
The poster supports the current THINK! ‘personal consequences’ campaign, but differs significantly from the current posters and communicates with a wider audience than the ‘Moment of Doubt’ creative.
The poster shows a treasured photograph ruined by a split drink. The message is: ‘Driving ban. Substantial fine. Criminal record. Don’t let that drink ruin your…’ There are four versions of the poster for use throughout the year.
The ‘Spilt Pint’ posters are available to order now from the THINK! catalogue:
Career – TINF1282,1281,1280
Christmas – 1268,1269,1270
Relationship – TINF 1274,1275,1276
Summer – 1277,1278,1279
For further information contact Angharad.Davies@dft.gsi.gov.uk on 020 7944 4338
16 February 2009