The THINK! team and a member of North Yorkshire’s road safety team complete the speaker line up in the social media session at the National Road Safety Conference next month.
The conference, which is being held in Brighton on 25-26 November, is being hosted by Road Safety GB South East Region and sponsored by Colas, AA DriveTech and the Sussex Safer Roads Partnership.
250 people have already registered to attend and the exhibition that runs alongside the conference is now fully subscribed.
The social media session takes place on day one of the conference (25 Nov).
The THINK! team will be represented by Victoria Judd, THINK! campaigns manager, and Tim Lennon, the DfT’s deputy head of campaigns. Their joint presentation will look at how the THINK! team deploys social media to help deliver effective campaigns.
Victoria Judd joined the THINK! team in March 2014 and is responsible for delivering THINK!’s country roads, motorcycling and child and teen safety campaigns. Her role includes managing the THINK! Biker Facebook page which has more than 57,000 likes and developing THINK!’s digital strategy and presence on Twitter.
Tim Lennon, who is responsible for leading the THINK! road safety campaigns, has worked on government communication campaigns since 2008. In a previous role at the Home Office he created one of the first government social media campaigns for the drugs advice service, FRANK. Tim takes a keen interest in the fields of neuroscience, psychology and behavioural economics and how they can be applied to communications.
Victoria and Tim will talk about how they used social media channels to deliver the latest THINK! motorcycling and country roads campaigns. They will also offer tips for increasing engagement and suggest tools and techniques for evaluating performance.
Marie Brown is North Yorkshire County Council’s project officer for the 95 Alive Road Safety Partnership. Her role involves liaising with partners and RSOs to create, develop and manage delivery of road safety and travel awareness projects, campaigns and events. She is the Partnership’s central point of contact with the public.
When not in the office looking after the partnership’s website and social media channels, Marie can be found delivering Bikeability, towing the events trailer, operating the driving simulator – or even dressed as a hedgehog.
In her presentation, Marie will discuss the role of social media in road safety, and the partnership’s experiences so far since sending its first tweet in 2012.
The social media session will also include presentations from Lee Langford, research director at Harris Interactive, who will give an overview of the UK social media landscape; and Matt Staton and Iain Temperton, joint custodians of the Road Safety GB twitter feed, who will discuss using social media in a professional capacity – the positives and negatives.
Click here for more information about the conference agenda and themes, click here for delegate fees and to register to attend – or here for information about sponsorship. Alternatively, contact either Sally Bartrum or Nick Rawlings on 01379 650112.