The THINK! team has refreshed five of the campaign’s posters which address key road safety issues – driver tiredness, motorcyclists, mobile phones, urban speed and seatbelts.
Road safety teams can order the A4 and A3 printed posters free of charge from the road safety professional’s section on the THINK! website.
Juliet Owen from the THINK! team said: “Each poster features an arresting image that challenges the viewer and is designed to draw them in. The ‘call to action’ then follows on from the viewer’s comprehension of the image.
“By presenting familiar road safety advice such as ‘Watch your speed’ and ‘Always wear a seatbelt’ in these new ways, we aim to make the message stand out to the audience.
“The creative ideas have been tested with the target audience throughout the development to ensure an appropriate balance between intrigue and comprehension.”
The posters, which can be customised by adding an authority or organisation’s logo alongside the THINK! logo, have been made available in time for UK Road Safety Week (9-15 June) which is being co-ordinated by the Chief Fire Officer Association’s (CFOA).