Thunderclap will mark Project EDWARD 100-day countdown

12.00 | 10 May 2017 | | 1 comment

TISPOL has launched a new online campaign to build awareness of and support for the 2017 ‘European Day Without A Road Death’, known as Project EDWARD.

Taking place on Thursday 21 September, Project EDWARD encourages drivers, riders and pedestrians to spare an extra thought for their safety. The initiative is also designed to draw attention to the 70 deaths that occur on average each day on Europe’s roads.

Launched earlier this week, the Thunderclap campaign is set for 13 June, exactly 100 days before the 2017 event. To date, the Thunderclap campaign has 20 of the required 100 supporters – equating to a social reach of nearly 40,000.

TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.

In other developments, TISPOL has published details of how to prepare and submit a Project EDWARD video pledge, a new initiative for 2017. The best videos will be showcased online and via social media – with a number of prizes available.

Other new initiatives for 2017 include a dedicated Twitter feed as well as a new website featuring a host of resources including artwork that can be downloaded free of charge, a social media schedule, 100-day countdown timer and an interactive map.

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    I think we all know what’s going to be the main themes of this campaign. Speed, speed and speed, phones, other distractions, seat belts, tiredness etc….. all the usual ones identified as being contributory to incidents and collisions. But not safe space.

    Was it the RAC’s last survey that reported that 53% of drivers surveyed put persons using phones and distractions as the number one danger and then some 47% of drivers put tailgating as their number 2 danger. Maybe ordinary drivers know or see more than we do.

    Bob Craven Lancs
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