Tourists targeted in Irish campaign

13.24 | 29 May 2009 |

A road safety campaign targeting tourists in County Mayo (Ireland) was launched on 28 May to remind visitors to the region of the dangers of driving tired.

Leaflets are being placed in cars hired by customers at Ireland West Airport Knock. The leaflets inform people of the dangers of driver fatigue and other issues including driving on the left hand side and picking a safe place to park when taking souvenir photographs.

Noel Gibbons, RSO, said: “We want to encourage people to get into the habit of pulling over if they are starting to get tired. A short stop, a stretch of the legs, and a cup of tea or coffee, can revive a driver and be the difference between life and death.”

For further information contact Noel Gibbons


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