Tyre safety campaign targets ‘parent chauffeurs’

11.18 | 26 November 2018 | | 3 comments

A new campaign has been launched to highlight how safe tyres can minimise the risks faced by drivers and their young passengers.

‘Home Safely on Safe Tyres’ has been devised by TyreSafe – a charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres

The campaign is aimed at ‘parent chauffeurs’ – who by the time their child is 20 years, are likely to have spent more than 3,000 hours driving them around – the equivalent of 125 days non-stop motoring.

It has been launched on the back of figures suggesting more than 25% of parents may be driving with illegal or poorly maintained tyres and emphasises to drivers entrusted with child care that it is their responsibility to check the condition of their vehicle’s tyres.

With the message ‘You might be up for driving them there – but are your tyres?’ the campaign posters, leaflets and animation advise how drivers can carry out general tyre maintenance themselves.

Alternatively, TyreSafe is encouraging drivers to ask a tyre professional to ensure the air pressure, condition and tread depth are safe and legal.

Stuart Jackson, chairman of TyreSafe, said: “Taking children to the activities they love is an almost daily occurrence for most parents.

“It’s vital that parents remember the car tyres are the only part of the car in contact with the road, which makes their maintenance essential.

“Whether you are a parent, grandparent or guardian, checking your tyres once a month is the minimum that can be done to make sure we get them home safely on safe tyres.”



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    It might have seemed a bit facetious Jan but tyre safety adverts and manufacturers tend to use that phrase a lot, as if that is the be all and end all of staying safe on the roads.

    Perfect tyres won’t keep us from sliding off the roads in wet or ice either – that is the driver’s responsibility which was my point – I see parents driving their offspring around in a manner that is unsafe i.e. too close, too fast where the tyre condition would be irrelevant.

    Hugh Jones
    Agree (0) | Disagree (0)

    …Unfortunately ‘gravity’ won’t keep your car from sliding off the road in wet or ice, nor will it assist in the rapid deceleration which occurs when you get a blow out. Not the most helpful comment I’ve ever seen on here Hugh.
    Well done TyreSafe; another great advert which will resonate with every parent.

    Jan James CEO Good Egg Safety, Saffron Walden
    Agree (2) | Disagree (0)

    “..remember the car tyres are the only part of the car in contact with the road..” Obviously they are, but fortunately we have gravity which is what actually keeps the car in contact with the ground to stop it floating away.

    Hugh Jones
    Agree (0) | Disagree (2)

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