Young designers get bright ideas on road safety

15.11 | 18 March 2010 |

Four young people from Medway have been awarded prizes for their clothing designs to make road users more conspicuous when walking by the roadside.

Budding fashion designers aged between 5 and 16 were invited to come up with creative ideas for a high visibility outfit or accessory, as part of a campaign by Medway’s Safer Journeys team.

The winner, Elsa Finch (7) from The Pilgrim School, came up with a bright yellow and purple poncho, which will now be made into a real garment.

Cllr Phil Filmer, portfolio holder for frontline services, said: "Getting children to wear high visibility clothing is one of the easiest ways of reducing the likelihood of them becoming a pedestrian or cycling casualty.

“But getting children to wear it is not always easy. This competition has been a successful and enjoyable way of promoting the Be Bright Be Seen message for children of all ages."

For more information contact the safer journeys team on 01634 333333.


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