YOUNG DRIVER FOCUS 2016: LIVE UPDATES
- Takes place at the RAC Club, Pall Mall, London
- More than 200 road safety professionals in attendance
- Follow the action by using the #YDF2016 hashtag, or by following YDF or RSGB on Twitter
- Please refresh page for latest updates
16.10: Closing keynote presentation
15.55: The Road Safety Performance Forum (RSPF)
15.45: Evaluating Young Driver Education Interventions
15.30: RSGB Connect: a new online tool for road safety professionals
James Evans, FirstCar, presents RSGB Connect.
The challenge is to extend online communication among road users.
15.15: Uninsured young drivers
15.00: Road Safety Experience
14.15: 2016 FirstCar Young Driver Road Safety Awards
Presented with their awards by James Evans, founder of FirstCar and Med Hughes, executive director of Road Safety Support, the winners of the 2016 FirstCar Young Driver Road Safety Awards have been announced:
Winner: Bournemouth Borough Council – LifeDrive
Winner: The Honest Truth Partnership
Private Sector Initiative
Winner: RED Driving School
Winner: Fife Council – Safe Drive, Stay Alive
Education & Training Initiative
Winner: Transport For Buckinghamshire – Get in Gear
Young Driver Campaign of the Year
Winner: Kent County Council – Don’t let drugs take the driving seat
13.30: Telematics – a Q&A session
Richard King, founder and CEO of ingenie, provides an overview of telematics, before fielding questions on the subject.
Would it be fair to describe telematics as insurance for comfortably off and responsible parents and their siblings, rather than those who are less well off or less responsible – who perhaps need it most of all?
- Such a misconception
- Absolutely not – it’s for everybody
- The majority of the cars we insure are between 10 and 14 years old and cost a couple of thousand pounds.
- The reasons people buy telematics differ: safety and peace of mind comes into it but most people are just trying to find the cheapest insurance.
- Insurance has halved over the last 4 years; crash frequency within our community has dropped by 40% compared with national statistics, meaning young drivers have got a better chance of getting on the road, insurers are more likely to offer policies to young people, and parents are getting peace of mind and more involved. The government are now showing signs of support too.
- What’s not to love?
- If there was one minor issue it’s that young drivers aren’t sticking with telematics as long as we’d like. We see an average of 18 months – because once they start building up their driving history, the cost benefit for box versus non-box narrows. It’s like taking the stabilisers off: in some cases they’re rushing to get them off. I’d like to see them stay longer but that’s a challenge we have as an industry: to incentivise them to stay longer.
- We need to remember that this is a high-risk age group. They do have more crashes.
- Telematics premiums are often a lot cheaper for young drivers – recently we’ve seen that it’s around 30% cheaper than traditional insurance.
- It’s about a third of the market that opts for insurance and there are some insurers that aren’t even seeing a profit yet.
- We can’t expect to see reductions much beyond what we’ve seen – they’ve lowered so much already.
- Bear in mind that with ingenie, that premium can then come down by another 21% – we’d be giving it away if it was any cheaper.
- Driving at the speed limit – a legal requirement – isn’t driving slowly. The speed limit is the absolute maximum let’s not forget.
- Strongest indicator for dangerous driving is harsh braking – and our own data shows the combination of sudden braking and fast cornering is even more indicative (the risk of crashing triples) – and it’s actually about the trends in driving over time not individual events.
- There is more to safe driving than speed, acceleration, braking and cornering but when we’re seeing poor behaviour in those, it speaks to other problems: continual harsh braking usually means a lack of proper observation and awareness, for example.
- We’re not making people slow drivers; telematics is a coach to help them become safe drivers.
- Parent education is critical. Beyond evolving ingenie, a key area for us is parents.
- From the data we see – and I think Shaun Helman would support this – the more parents are involved, the better the driving. We see this in our own community: crash frequency significantly reduced when a parents see their child’s feedback.
- We launched a Parent’s Guide to match our Young Driver’s Guide, and we get 50,000 hits in these areas a month.
- We’re doing everything we can to educate both drivers and their parents – we’re about to launch our Parent’s Manifesto of what we believe parents could do to support the learning process, and you’ll be seeing that very soon.
- There’s no question it would be beneficial, but here’s the reality: who’s going to pay for it?
- It’s not going to be the insurer – they’re already working in a low-margin business. It would be down to the customer.
- Is a driver or their family going to pay for further training if the insurer recommends it? It wouldn’t have big take-up and if we made it a condition, they’d leave.
- For telematics insurance to work, there has to be buy-in from the driver.
- The minute we make something mandatory, young drivers will go to extreme lengths to fight the system.
- It’s the responsibility for the insurance industry to continue the good work that we’ve started: to treat customers fairly, to establish the best intervention methods for those who are not working with the system and do everything it can to help people understand the benefits – one being how much easier it’s made getting on the road.
- You do see people signing up because of price who are then pleasantly surprised by how well it’s working for them.
13.00: Adolescence as a sensitive period of social brain development
12.40: Young car drivers and safety technologies – what are the challenges?
Richard Cuerden, chief scientist and research director, Engineering and Technology, TRL, explores the challenges of young car drivers and safety technologies.
12.15: Young and novice driver interventions – a review of the evidence
Dr Shaun Helman, head of transport psychology at the Transport Research Laboratory, provides a review of the evidence.
11.30: End of session
Mark Born’s presentation brings to an end the first session of #YDF2016. Join us at around midday for session two: ‘Food for thought’.
11.15: A review of driving instructor training from around the world
Mark Born of Driving Unlimited delivers a review of driving instructor training from around the world.
Mercedes Benz Driving Academy
- Difficult to get young people in the UK to attend classroom training, but easier in other parts of the world (Canada & America)
- Only two remaining MBDA in the world – Canada & China (both looking to expand)
- In UK difficult for ADIs to charge a premium for enhanced service
- It worked best in countries with external partners
- Developed a worldwide quality assurance programme (because instructors regularly went back to ‘tell, tell, tell’ approach rather than ‘Ask, ask, ask’)
- Driving instructors are the same across the world – focus on car control skills, road rules & test, no informed feedback on performance, poor perception of value – instruction dominated teaching methods
11.05: Sweet sound of Professor Warren Brodsky
Professor Warren Brodsky, Ben-Gurion University Of The Negev, presents: ‘Understanding the ill-effects of in-car music; how to adapt and modify playlists for increased driver safety’:
- 98% of drivers listen to music, and often we sing along, pound steering wheel, as if they are a performer. Young drivers, air guitar etc – cars are made to listen to music.
- Born to be wild – one of the most popular songs and one most likely to cause near-crash incidents.
- Prof Brodsky not interested in volume (loudness), more interested in tempo.
- As tempo of music increases, driving speed goes up (and drivers were aware of this but didn’t slow down).
- Lane wobble and near-crash incidents increased with tempo of music.
- What kind of music can help people drive more safely?
- Israeli study into effects of music on young drivers.
- Young driver selected dance, techno, rock etc – young kids think the car is a dance floor.
- Event severity – young people’s music choice makes this worse compared with no music or easy listening.
- Bottom line – music causes distraction and leads to errors, traffic violation and driver aggression.
- The fit between driving and music is essential for increased driver safety.
10.45: Ben Haythorpe presents the keys2drive initiative
- Created by Australia’s state-based motoring clubs and both major political parties before election in 2007.
- Uses driving instructors to help ‘supervisors’ (parents) become more effective.
- Funds one professional lesson with supervisor present.
- Lesson comprises combination of theory & practical.
- Heart of problem – learners not being adequately prepared for solo driving environment.
- Keys 2 Drive – making better use of L plate time to prepare drivers for the realities of P plate driving.
- Student centred learning approach encourages ‘deep thinking’ and decision-making.
- Keys 2 Drive voluntary for instructors – around 25% are accredited.
- 420,000 learners & parents have participated.
- Positive outcomes: longer on L plates & less likely to break rules as P platers.
- And 40% reduction in moderate to severe injuries.
10.20: Road safety minister in opening keynote presentation
Andrew Jones, road safety minister, takes to the stand. He says that road safety is top of the Minister’s priority list and that through continual improvement, the UK has one of the best road safety records in the world.
- But young driver stats are alarming – surely we can do better?
- Need to make the test more like real life driving – looking at alternative exercises to include in new test.
- Lunching full consultation on new test later this year.
- Good instructors are vital – looking to encourage ADIs to publish their grading & pass rates.
- Motorway driving – if it makes sense to change rules we will do so.
- Hazard perception test – things have moved on since it was introduced. Computer generated images, driving in poor weather etc.
- Basing changes on proven research.
- £2m to investigate behavioural & technological issues (TRL, Shaun Helman to lead on this)
- THINK! campaign – targeted messages, delivering good results
A: Gov’t has no plans to lower d/d limit – more emphasis on enforcement
Q: Will gov’t incentivise insurance industry to move on technologies, telematics etc?
No plans to incentivise, telematics is interesting but will be down to insurance industry to progress this.
Q What will gov’t do to raise the standard of ADIs?
Good instructors are vital – looking to encourage ADIs to publish their grading & pass rates
09.50: Welcome to the RAC Club
- 69% of journeys to work are by car
- 1in 5 jobs require access to a car
- 1 in 6 apprenticeships require access to a car
- Most dangerous – young male driver, Saturday evening, in the car with their mates
- Shock doesn’t work with young people
- Could we use more humour?
- Or maybe feedback (telematics etc), or being observed (drive as if your mum was on the back seat) – dashcam
09.45: Welcome and introductions by conference chair