Young driver initiatives recognised with awards

13.53 | 15 June 2020 | |

Five schemes have been announced as the winners of the 2020 FirstCar Young Driver Road Safety Awards.

FirstCar launched the Young Driver Road Safety Awards in 2015 to reward the ‘unsung heroes’ in road safety and ‘recognise the excellent work of road safety professionals’ in seeking to reduce casualties among young drivers.

Announced by video, the five winners of the 2020 awards were split into three categories: Partnership Scheme of the Year, Private Sector Initiative and Young Driver Media Campaign.

The winning entries are:

  • DrivingHub, Highways England (Partnership)
  • FloowCoach, The Floow (Private Sector)
  • UPS Road Code, UK Youth (Partnership)
  • Drive Like Gran’s in the Car, Road Safety Scotland, Transport Scotland and the Scottish Government (Media)
  • THINK! New Driver Campaign, Department for Transport (Media)

The winners were decided by a panel of judges with broad and extensive road safety experience. In all categories the judges looked for schemes with ‘clear and measurable aims and objectives and for evidence of evaluation’.

Meanwhile, Mark Taylor from Surrey Fire and Rescue received the Outstanding Contribution to Young Driver Safety award.

Mark is responsible for delivering Safe Drive Stay Alive (SDSA) in Surrey.

James Evans, founder of FirstCar, said: “We were delighted with the number and quality of entries this year and it is wonderful to see first-hand what great work is going on to help combat the danger young drivers pose to themselves and other road users. 

“The amount of hard work that goes on in this sector never fails to astonish.’’

The 2020 awards were due to be presented at Young Driver Focus – which has been postponed until April 2021 as a result of Covid-19.

More information on all the winning schemes is available via the awards website.



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