‘Embrace Life’, Sussex Safer Roads Partnership’s award winning seatbelt campaign, is in the frame for the YouTube ad of the year award, which will be decided by public vote.
‘Embrace Life’ has received international acclaim for its emotional, family-friendly approach to road safety. It received a Bronze award at the 2010 Cannes Lions International Advertising Festival, placing it among the best global adverts of the year. And a panel of 250 international judges also awarded the film a Gold World Medal at the 2010 New York Festival International Advertising Awards.
Winning the award will see YouTube’s homepage given an ‘Embrace Life’ makeover, worth approximately £75,000, allowing the campaign to reach even more people.
Click here to view the film and vote for ‘Embrace Life’. Open the video then click on the green thumbs up symbol to vote.