Duncan Dollimore, Head of Campaigns, Cycling UK

Duncan Dollimore is head of campaigns at Cycling UK, which promotes all forms of cycling so that people all of ages can cycle safely, easily and enjoyably.

Duncan leads Cycling UK’s road safety campaigning, a key aspect of which is educational awareness campaigning to promote behaviour change.

‘Involving, not telling' is the ethos for much of this campaigning, to communicate both the danger and solution visually using both simple and modern tools and technology.