Presentation: The West Midlands Cycle Hire Scheme


Emma Down, Cycling and Walking Development Officer, Transport for West Midlands

Emma’s main responsibility is to oversee the development and delivery of cycling and walking programmes, including the West Midlands Cycle Hire scheme and cycle-rail integration.

Emma says working on the West Midlands Cycle Hire scheme has been an exciting challenge over the last two years. The scheme is now being delivered across the region and will later in the year include e-bikes.

Outside of work, Emma is passionate about keeping active; she loves to run, hike, cycle, practice yoga and - when she can - go to the gym.