The presentation will provide an overview of the current Staffordshire Safer Roads Partnership campaign promoting cycle safety information to both cyclists and drivers.

This will include how collision analysis was used to shape the campaign and how messaging has been designed and delivered.

Mel Langdown, Strategic Governance & Commissioning Manager, Staffordshire Safer Roads Partnership

Mel Langdown has worked for the Staffordshire Safer Roads Partnership since 2008, moving into a partnership management role in 2017.

Mel’s main focus is to support joint working by partner organisations across a wide range of road safety delivery areas.