‘Checking your tyres can keep you safe… but don’t forget it can also help you save money’.
That’s the key message of this year’s Tyre Safety Month, which runs throughout October.
Organised by TyreSafe, the annual event provides road safety professionals with an opportunity to run awareness campaigns, enforcement campaigns or even educational initiatives on tyre safety.
Through its ‘playful yet impactful approach’, ‘Safe and Save’, this year’s campaign aims to educate and empower motorists to prioritise tyre safety, save money, and reduce risks associated with driving on underinflated tyres.
The campaign is a timely reminder of the simple, but effective behaviours motorists can exhibit to make meaningful savings:
A – air pressure
C – condition
T – tread
TyreSafe says: “The Safe and Save campaign leverages the power of animation, press templates, a comprehensive social media toolkit, and print-ready materials to engage and support motorists in taking a proactive stance on tyre safety.
“While the campaign carries a humorous tone, it underscores the vital message of the dual importance of being safe on the road and saving money. It compares ‘real life’ savings achieved by performing tyre checks with ineffective and counterproductive ‘cost-saving’ hacks.”
It’s fantastic that Tire Safety Month serves to highlight how important tire safety is. Alberta Tires The presented numbers are startling. Do you have any particular advice or resources you would like drivers to use to make sure their tires are in good shape and safe for the road?
For More Info:- https://www.tiremaxx.ca
Alberta Tires, Canada
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I thought a tyre’s compound varied through the depth of the rubber, getting slightly more wear resistant (and less grippy) as you neared the legal tread depth limit?
Pat, Wales
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Did you know?… the less tread a tyre has i.e. practically bald, the better the grip is – in the dry anyway. Just a bit of trivia there. Perhaps prosecution for having a tyre below the minimum tread depth should be waived if we’re in the middle of a long drought as theoretically, it would grip better than if it had several millimetres of tread!
Hugh Jones, Cheshire west
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