RSGB Academy relaunches media training course

The Road Safety GB Academy is delighted to relaunch its two-part media training course, with new dates added to the calendar for June and July.

The half-day courses can be booked individually and operate as stand-alone courses or both half-days can be booked to cover both print and broadcast media and social and digital marketing.

The courses are delivered by RSGB Academy, via Zoom, with two media experts Rebecca Morris (print and broadcast media) and Chris Wolstenholme (social and digital marketing).

Click here for more information.

Upcoming dates

Half-day Print and broadcast media course – 9:30-12:30 – 30 June 2025
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Half-day Social and digital marketing course – 9:30-12:30 – 1 July 2025
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What’s covered by the courses

Half-day Print and broadcast media course

• Understanding the media landscape – what journalists are looking for and what they need
• Defining a newsworthy story – key ingredients that make a story compelling and relevant to the media
• Storytelling with impact – how real-life experiences can elevate a routine announcement into a powerful, memorable story
• Responding to negative or challenging coverage – techniques for managing difficult media situations
• Tapping into national campaigns – align local stories with wider national narratives to increase interest and relevance
• Preparing for radio/TV interviews – practical tips and techniques to deliver confident, concise and impactful interviews
• Briefing spokespeople effectively – how to prepare others to speak confidently and appropriately
• Delivering strong media comments – master the art of crafting succinct, quotable statements
• News release writing – a hands-on practical exercise

Half-day Social and digital marketing course

• Overview of social media, covering the platforms, demographics and target reach
• Age restrictions to be aware of especially with work in school settings
• Role of corporate communications within organisations in relation to social media
• The practicalities of using social media, how to set it up and how to manage it
• Technology to help run channels
• Paid social media – best ‘bang for your buck’
• How to grow social media channels
• How to handle comments and especially negative or unwelcome comments
• Examples of social media posts, hints, tricks and tips

Click here to see the full calendar of RSGB Academy courses.

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