The Project EDWARD team has issued a call for road safety stakeholders to support its social media ‘thunderclap’ campaign, scheduled for next Tuesday (13 June).
The thunderclap ‘crowd-speaking’ campaign marks 100 days until the 2017 ‘European Day Without A Road Death’ (Project EDWARD) which is taking place on Thursday 21 September.
Organised by TISPOL, Project EDWARD encourages drivers, riders and pedestrians to spare an extra thought for their safety. The initiative is also designed to draw attention to the 70 deaths that occur on average each day on Europe’s roads.
The thunderclap campaign requires 100 social media supporters. Road Safety GB, through its twitter account, has already pledged its support – taking the current social reach to just over 115,000.
Those who support the campaign will share the message ‘We’re proud to support #ProjectEDWARD 2017 as we start the 100 day countdown. Let’s work for zero road deaths!’, via their chosen social media account, at 12pm on 13 June.
Click here to support the thunderclap campaign – this can be done by any individual or organisation with a social media account (Facebook, Twitter or Tumblr).
TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.
Other new initiatives for Project EDWARD 2017 include: a video pledge, with the best videos showcased online and via social media; a dedicated Twitter feed; and a new website featuring a host of resources including artwork that can be downloaded free of charge.
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Will we see some evidence of support for this campaign on local and national news, on all tv channels and on national and local radio so that the vast majority of drivers and many other road users will be made aware of the day. Why not make it worthwhile and make it into a week of road safety where not only SPEED but SPACE is asked to be a consideration.
With inappropriately higher speeds and a lack of basic understanding of space being two related dangers and causation of incidents I am sure that by taking both of these issues to mind the weeks statistics would show a reduction of incidents. Something that might encourage drivers to continue to drive and to feel safer on our roads and therefore drive safer not only for the benefit of themselves but for the benefit of others.
Bob Craven Lancs
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