The National Young Rider Forum has launched a new campaign to help keep young riders safe at junctions.
Statistics show that 60% of motorcycle collisions can occur at junctions.
The campaign, which will run across social media, highlights this statistic and provides young riders with simple set of instructions to navigate any potential dangers.
The campaign will also appeal directly to drivers on four wheels to always check for bikers before emerging from any type of junction. It stresses that motorcyclists, particularly young inexperienced ones are road users who require extra care, consideration and concentration from drivers and junctions pose a real risk to those on two wheels.
Riders are encouraged to use the OSM/PSL routine:
- Observation
- Signal
- Manoeuvre
- Position
- Speed
- Look
The campaign also provides advice on overtaking and filtering.
This information has been broken down into four infographics, which will run across social media – particularly targeting Instagram.
Boosted posts will direct young riders to the campaign webpage, where they can find out more information.
The campaign launches today (15 Jan) and will run for four weeks.
Heidi Duffy MBE, facilitator of the National Young Rider Forum, said: “As this campaign clearly demonstrates, many motorcycle collisions occur at junctions.
“We want to make young riders aware of this – and hope the infographics will help to keep them safe on the road.
“We also want to ask drivers to remember that motorcyclists are smaller than other vehicles on the road and can easily be hidden by others whether moving or parked, always check for bikers at junctions, before moving out.”
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