The Honest Truth campaign has re-launched its suite of resources in a bid to make them ‘more versatile’ for road safety teams.
Founded in 2009, The Honest Truth is a national road safety initiative which works in close collaboration with emergency services, local authorities and approved driving instructors (ADIs) to improve young driver safety.
The campaign graphics feature the use of animal heads to depict risky driving behaviours.
These assets are available for organisations and road safety teams to licence and use in their digital, outdoor and print communications – and for ADIs to use to educate students.
In September 2019, The Honest Truth became part of FirstCar – an organisation which has worked alongside road safety professionals for more than a decade to deliver interventions for a variety of audiences, including young drivers.
In a move away from The Honest Truth’s roots, FirstCar says the new resources divide the ADI intervention and campaign assets in two.
It notes that although the education delivered by instructors shares many of the same themes and materials, The Honest Truth campaign can now be run in isolation. This makes it ‘more versatile for road safety teams who don’t have the resources to engage with ADIs’.
James Evans, founder of FirstCar, said: “The core principle of Honest Truth remains the same – giving to young drivers the truth about safe driving, without patronising or sugar-coating.
“In the age of fake-news and the fear that millennials aren’t quite as resilient as their elders, the Honest Truth campaign believes that they can handle it.
“Behaviour change theory is at the heart of all our resources and we have engaged with well-known advisors and researchers to ensure everything we put into the public domain is backed-up by robust methodology and ongoing evaluation.”
For more information, contact James Evans via email.
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