Knowsley Council’s road safety team is once again promoting the ‘morning after’ drink drive message to members of the public and local businesses during the festive period.
While many people will enjoy a few drinks over the Christmas period, the Knowsley campaign acknowledges that most wouldn’t even consider getting into their car and driving after doing so.
However, the campaign warns there is a real risk that people who would never deliberately drink and drive may still be over the limit, or unfit to drive, the morning after – because it takes a lot longer than most people think for alcohol to pass through the body. On average it takes around one hour per unit of alcohol, though this can vary depending on a number of factors.
Knowsley’s road safety team is distributing unit measure drinks cups, single use breathalysers and a leaflet promoting the morning after message.
Faye, a community champion at the new Morrison’s store in Kirkby, said: “Our customers and staff were amazed to discover how long alcohol stays in their system, and a few were absolutely shocked to discover how many units of alcohol there are in their generous home measures!
“Thanks so much to Knowsley’s road safety team for this real eye opener and worthwhile visit.”
Councillor Tony Brennan from Knowsley Council added: The main message from the campaign isn’t to ask people not to have a drink, but rather don’t drink anything if you are driving and don’t drink heavily if you have to drive the following morning.
“The aim is to make people think about how much they are drinking if they are planning to drive the following morning as they may still be over the limit or unfit to drive.
“You could be driving to work or going shopping and still be over the limit. You could even be driving your children to school and still be unfit to drive. Could you live with yourself if something happened?
“We are encouraging drivers to be aware of how long alcohol stays in the system so they can enjoy the festive period without putting lives at risk on our roads the next day.”
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