The road safety communications agency Stennik has unveiled two different drink drive creative treatments targeting drivers during the forthcoming festive season.
The campaigns – which are available for road safety teams to purchase – remind normally responsible drivers of the dangers of being unwittingly over the drink drive limit during the festive period, and of the personal consequences of a drink drive conviction.
The first treatment, based on the ‘12 days of Christmas’ theme, reminds drivers that it is easy to lose track of how much you’re drinking over the festive period, and unwittingly drive while over the limit. As well as traditional resources, there are plans to produce a radio commercial and viral film (subject to sufficient interest).
The second treatment is based on the lyrics of the famous Christmas hit tune, ‘It’ll be lonely this Christmas’. Campaign artwork features three different people locked up in a police cell – a middle aged male, young male and young female – and warns drivers that a night in a cell will be the least of their worries when the full consequences of a drink drive conviction come home to roost.
Prices for road safety teams to buy into the campaigns start from just £350 plus VAT. Both treatments can be personalised and customised to carry local branding/contact details and specific messages for a local audience.
Contact Sally Bartrum at Stennik on 01379 650112 for more information.