Animations added to THINK!’s Highway Code resources

THINK! has added a series of animations to its suite of resources available for road safety teams to use to communicate the recent changes to The Highway Code.

The changes to The Highway Code came into effect on 29 January.

A new communications toolkit has been created to support stakeholders to raise awareness of the changes, predominantly across social media and digital channels. It was launched earlier this month.

The toolkit includes campaign creative assets, which stakeholders and partners can use to amplify the campaign messages.

The assets include the new animations – as well as static social media posts and copy.

Both the toolkit and the assets are available via the DfT extranet.

At their core, the Highway Code changes are designed to improve safety for the most vulnerable road users.

They centre around a new hierarchy of road-users, meaning drivers of quicker or heavier modes of travel have the greatest responsibility to reduce the danger or threat they may pose to others on the road.

In total, ten sections of The Highway Code have been changed, with 50 rules being added or updated.

These cover issues such as people crossing the road at junctions, walking, cycling or riding in shared spaces and overtaking when driving or cycling.

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