Bedford launches ‘They think it’s all over’

15.02 | 7 June 2010 |

Bedford’s summer drink drive campaign uses the famous saying from the 1966 World Cup final commentary, when Kenneth Wolstenholme uttered the immortal words: ‘They think it’s all over – it is now!’

Bedford Borough Council launched the campaign in partnership with Central Bedfordshire Council and the Bedfordshire Fire and Rescue service, on 4 June at the Interchange Retail Park, Bedford.
Staff from JJB Sports donned England football kit to give the occasion a real World Cup theme.

The campaign includes posters distributed to licensed premises, leaflets handed out at events and an eight-week bus back campaign.

For more information contact Andrew McGrorey on 01234 228142.


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