Ross Moorlock (left) has been appointed Brake CEO
Brake has announced that Ross Moorlock has been named as the organisation’s new chief executive officer.
Moorlock has held the position of interim CEO since April 2023, when founder and former chief executive Mary Williams OBE retired and stepped down from the role after 29 years.
Prior to this, Ross was chief operating officer at Brake, having joined the charity back in 2017.
Since taking up the reins as interim CEO, Moorlock has overseen a period of significant expansion at Brake. In 2023, the charity grew from 37 employees in January, to 62 in December, with growth across all teams including campaigns, fundraising and operations, but most significantly within the National Road Victim Service.
As interim CEO, Moorlock has also overseen the delivery of some of Brake’s biggest annual events and campaigns.
In June 2023, Brake’s Kids Walk campaign saw 110,000 children from 720 schools take to the streets to shout out for safe spaces to walk, and in November, Road Safety Week reached 18 million people through participation in schools, communities and organisations in one of the biggest campaigns yet.
Moorlock says it is “a real privilege” to have been appointed.
Ross Moorlock, CEO of Brake, said: “I am fortunate to work with a fantastically talented and motivated operational team and board at Brake, and I’m excited about continuing our work together as we grow the scale and impact of our organisation even further.
“Partnership and collaboration will play an important part in our success. I look forward to working with the incredible people and organisations who share Brake’s vision for tackling the significant road safety challenges we face as a society.”
Deborah Sleightholme, chair of Brake’s trustees, said: “Ross has shown real leadership, passion and commitment, to the charity, its people, and those who it supports, since accepting the interim position nine months ago, and long before that too in his role as chief operating officer.
“The charity has flourished under his watch, and we have exciting plans for 2024 onwards, as we focus on achieving our aims of stopping crashes, reducing harm and supporting those who need it.”
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