Via East Midlands and Nottinghamshire County Council (NCC) have launched a new road safety campaign aimed at keeping all road users safe throughout the winter season.
The Christmas on the Road campaign, which launched on 1 December, takes the form of a road safety advent calendar, featuring daily safety tips and cheerful illustrations designed to spread awareness about road safety.
Each day, a new safety tip will be shared via social media on the X platform @viaeastmidlands, accompanied by a festive illustration.
From checking tyre treads and keeping to safe speeds, to staying alert for pedestrians in low light, the calendar will offer a wide range of practical tips to ensure ‘every journey is as safe as possible’.
Kendrick Hourd, Via’s head of safer highways, said: “We know that the festive period is a time when many people are out on the roads – whether they’re travelling to visit family, going to Christmas parties or heading out for some winter fun.
“Our goal with this campaign is to make road safety engaging and memorable. By sharing festive illustrations and simple, practical advice, we hope to remind everyone to take extra care, whether they’re behind the wheel or walking to the shops.”
By providing daily safety reminders throughout December, Via and NCC intend to reinforce the message for residents to stay alert, drive responsibly and ensure their family and friends know how to stay safe on the roads.
Cllr Neil Clarke MBE, cabinet member for transport and environment, said: “It is vital that whether you’re driving, cycling, or walking, you know how to stay safe on the roads.
“This calendar is an excellent way of conveying some very important messages and the tips will provide useful advice to help keep everyone safe. I would urge schools and families to check the calendar each day and to share with as many friends and colleagues as possible.”
Comment on this story