A new ‘radar activated road sign’ has been launched in a bid to reduce collisions and casualties involving motorcyclists.
DfT figures show that in 2018, 354 motorcyclists were killed on roads across Great Britain – an increase from 2017.
Of the 16,700 powered two wheeler rider casualties recorded in total, 228 occurred due to ‘inadequate or masked signs or road markings’ or the layout of the road – including tight bends and blind corners.
In a bid to combat this, TWM Traffic Control Systems – a Manchester-based supplier of LED-integrated signage – has launched new crash site signage, which provides a safety alert to motorists and motorcyclists, indicating a known hazardous area.
When a motorcyclist approaches the sign at a speed over the limit, a ‘THINK’ motorcyclist symbol will illuminate, along with white LED text reading ‘BACK OFF’.
TWM is now asking local authorities to review signage around known motorcycle collision hotspots.
Kevin Marshall, TWM director, said: “DfT statistics for 2018 are an uneasy read, especially the fact that 228 accidents could have been avoided with clearer and more striking signage to alert motorcyclists.
“We have a passion for developing equipment that brings enhanced road safety to both drivers and pedestrians.
“The new hazard warning sign was designed with the safety of motorcyclists in mind, and we hope that local authorities across the UK review the signage at their known accident hotspots, especially as we head into the darker and wetter winter months.”