Cornwall Council’s road safety team has won a Prince Michael International Road Safety Award for the application of Behavioural Change Techniques to improve safety on Cornwall’s roads.
The Prince Michael Awards are presented to individuals, companies or organisations in recognition of their outstanding contribution to improving road safety.
This award relates to the practical application of Behavioural Change Techniques to road safety interventions in Cornwall.
It’s notoriously difficult to prove that education, training and publicity (ETP) interventions and initiatives are effective in contributing to casualty reduction.
However, in the health world, researchers have proven that the appropriate use of a suite of Behaviour Change Techniques has positive impacts on outcomes for patients.
Working with researcher Laura Hurst*, the road safety team’s knowledge transfer partnership associate in partnership with Plymouth University, these techniques have been introduced into existing road safety projects in Cornwall.
Paula Wellings, Cornwall’s casualty reduction manager, said: “I would like to give my thanks to the road safety team for their willingness and enthusiasm in trialling and then adopting the principles of using Behaviour Change Techniques in our interventions.
“Without their support this progress could not have been achieved.”
The Prince Michael Awards’ judges praised Cornwall’s innovative and refreshing approach to evaluation and commended it as an excellent example of how to approach the selection and management of ETP schemes.
Adrian Walsh, director of the Prince Michael Awards, said: “The judges were truly impressed by the approach being taken by the Cornwall Council road safety team, which is using these groundbreaking techniques to determine the effectiveness of its work.
“They considered them to be a really first class example to all professionals in this field.”
The photo shows the award being presented at County Hall, Truro on 18 October. The formal presentation will be made by HRH Prince Michael at a ceremony in London on 11 December.
Footnote: Laura Hurst will be presenting this initiative at the National Road Safety Conference in London 14-15 November. Click here for details of the conference.